Naomi Johnson

Naomi Johnson is Head of Content Strategy at RadioPro, where she sets the direction for what the company publishes and how it is structured. She has more than 15 years of experience in strategic planning and corporate communications within media.

She studied business management with a focus on strategic development and corporate communications, which gave her a view of both the commercial and the editorial side of media.

She began in a marketing consultancy developing strategies for media clients, then moved to a global media corporation as Corporate Strategy Manager, leading initiatives that improved the company's competitiveness.

Before her tenure at RadioPro she worked in business development at a digital media company, helping launch new product lines and enter international markets. Her own page describes her earlier role that way.

At RadioPro she is responsible for the content plan: what gets produced, in what order, and how it supports the company's wider goals. She works with the department heads to keep that plan consistent with the rest of the business.

She treats content as an editorial problem before it is a promotional one, and spends most of her time on structure and standards rather than on individual pieces.

She describes her approach as collaborative, and as aiming for content that holds up to the people who read it rather than only to the people who commissioned it.