Sofia Zhang

Sofia Zhang is Head of Business Development at RadioPro, where she uses her background in corporate strategy and operations to drive growth. She has a decade of experience in business development across media and technology.

She studied business administration focused on strategic management and international business, which gave her a view of how markets change and how to work across them.

She started at a startup where she worked on venture funding and partnerships during the company's early growth, then moved to a multinational corporation as Senior Strategy Consultant, leading market analysis and strategy work for digital media products.

Before RadioPro she was Director of Business Development at a media technology firm, managing a portfolio of products and services and expanding the company's international presence.

At RadioPro she identifies and develops new business opportunities, oversees transactions and manages partnerships that support the company's strategy. She works with the other department heads so business decisions are consistent across platforms.

Her team looks for new markets and for practical ways to serve listeners and clients better.

She takes a data-led view of growth, looking for activity that scales, and describes her team culture as one that values flexibility and creative thinking.